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An Automated Assistant uses predefined questions, answers and guided options — visitors select from set choices rather than typing freely. An AI Assistant understands natural questions and responds using approved business information, allowing more flexible conversations. The right choice depends on your requirements and the complexity of questions visitors are likely to ask.

No. Many businesses get excellent results from a well-structured Automated Assistant that covers common questions and guides visitors to the right information. AI is better suited when visitors are likely to ask varied or unpredictable questions that predefined options can't easily cover. We'll recommend the most suitable option based on your actual requirements.

Yes. AI assistants generate responses based on the information and instructions they are given, but there is always a possibility of inaccurate, incomplete or unexpected responses. We configure guardrails, test thoroughly and set up fallback behaviour, but no AI system can guarantee 100% accuracy at all times.

No. Third-party AI platform subscriptions or usage charges, where required, are paid directly to the chosen provider and are not included in the setup or management price. We'll explain any expected costs before work begins.

Yes. Where a third-party AI platform is used, the account is set up in your name and you retain full ownership and access.

AI assistants can be configured to use your website content as a knowledge source. The scope of website content used depends on the platform and the assistant type. We'll explain what's possible during the recommendation stage.

Yes. You can supply FAQs, documents and other business information to be used as knowledge sources. This helps the assistant provide accurate, relevant answers based on your approved content.

The Advanced AI Assistant includes lead capture and qualification as part of the setup. Basic contact fallback (directing visitors to a contact page, phone number or email) is available on all assistant types.

The Advanced AI Assistant supports platform-supported integrations where available. Specific integrations depend on the capabilities of the chosen platform and are assessed before work begins. Integrations are not guaranteed within the starting price and may require additional configuration.

Yes. Optional ongoing management is available for all three assistant types. Management covers appropriate small information, knowledge and configuration changes to keep the assistant current.